El Almacén de Loza was founded in Madrid in 1987 by Mana Briz de Labra. Pioneer in bringing the first Portuguese chinaware to Spain when customs still existed between the two countries.

After much effort and hours of work Mana managed to make the store areference in the tablewaresector . Turning the daily routine of setting the table into an art form, with original and handcrafted products, totally different from what was on the market.

After more than 30 years spreading joy and good taste on the tables of all its customers, and after creating the most viraltable contest on social networks, Mana decided in May 2022 to pass on its legacy and …. I am the lucky one to continue it!!!

My name is Cocó Benlloch, I have 3 children, a wonderful husband who supports me and helps me in this new adventure, and above all a lot of illusion to be able to continue the project of EL ALMACÉN DE LOZA for many more decades.

Before embarking on this adventure, I worked for 10 years in the marketing department of a multinational company. ” An adventure for the brave” they told me when I embarked on the entrepreneurial world. You have to take advantage of opportunities, especially when they make your dreams come true and allow you to enjoy what you are passionate about.